Where product coverage lives now.
Product PR has its own geography. Gift guides at nationals and magazines, best-of roundups run by commerce teams, review sections at trade and lifestyle titles, and the personal recommendations of journalists who test things. Each has its own gatekeepers and its own lead times, and pitching them like news desks is the fastest way to be ignored.
We map which of those homes fit your products, then pitch each one the way its editors work.
The seasonal calendar runs the show.
Miss the window and you wait a year. Print gift guides for Christmas are commissioned from midsummer; online guides fill through autumn and are largely settled by late November. Mother's Day, Father's Day, Valentine's, back to school and Black Friday each run their own compressed version of the same cycle.
A product PR programme is therefore a calendar before it's anything else. We plan pitches backwards from publication dates, so samples, imagery and pricing are ready when the commissioning editor is looking, not three weeks after.
What a commerce journalist looks for.
Commerce writers work fast and their requirements are practical, so we prepare the pack before we pitch:
- High resolution cutout imagery, pulled from your product pages, that a writer can use without a photoshoot.
- Accurate pricing and a product page that will still exist at publication, checked by us.
- Stock depth, confirmed so a guide slot is never wasted on a sold-out product.
- Affiliate network presence, noted where a commerce team quietly requires it.
- A one-line reason this product beats the obvious alternative, which we write.
None of this is glamorous, and all of it decides whether you make the list. We handle it.
Samples without the chaos.
Samples make and break product coverage. We track every unit sent: who has it, when it went, whether a return is expected, and when a polite nudge is due. Journalists remember brands whose samples arrive fast and complete, and they remember the other kind too. Our follow-up rules are the same ones that govern our media relations work: one useful nudge, then leave them alone.
Product PR inside a retained programme.
Product placements pair naturally with the bigger stories in our campaign formats: a data story builds the brand's authority while roundup coverage sends shoppers to specific pages, and both leave links behind. For ecommerce brands that mix is often the difference between coverage that is admired and coverage that sells.
Packages start from £2,500 a month, and product work is scoped within them rather than billed as extras.