Digital PR services that get you written about, not just linked to.
Our digital PR services start with the story inside your business: we find it, shape it for a news desk, and pitch it to the journalists who cover your world. The coverage builds your name. The PR links inside it build your search rankings. Both compound.
- No paid placements
- Coverage in real news
- Every PR link tracked
- Month to month
Coverage our campaigns have earned on titles including
What are digital PR services?
Digital PR services, sometimes called online PR services, help businesses get featured in online newspapers, magazines and trade publications. We research and write stories, contact journalists and manage the campaign through to the agreed placement quota. Articles can introduce your business to new readers and include links to your website. Our team handles the research and outreach using public data, FOI requests, our own tools and established journalist relationships.
Read the plain-English guide to digital PR →Comparing online PR companies
Companies selling online PR usually fall into four groups. Traditional PR firms manage reputation and press relations, with links as a side effect, while digital PR agencies like ours research and write stories for journalists and report the coverage and links they earn. Link marketplaces sell placements from a list, usually guest posts, and press release wires publish a release across syndication sites where links are normally nofollow. When you compare, ask each one for recent articles with live URLs, a sample report and what happens if a batch runs late.
How to choose a digital PR agency →What's included in our digital PR service
We choose the research and outreach methods that suit your business, then handle the work needed to reach your agreed placement quota.
Digital PR campaigns
Research, story development, writing and outreach, with further stories developed as needed to meet the agreed quota.
Explore campaignsDigital PR links
Editorial links earned inside coverage, delivered in defined batches of 10 or 20 placements.
Explore PR linksData-led PR
Research using public datasets, FOI requests and our own tools. You don't need to supply your own data.
Explore data-led PRReactive PR & expert comment
Timely commentary and responses to journalist requests on subjects relevant to your business.
Explore reactive PRProduct PR
Gift guides, roundups and review coverage for ecommerce and consumer brands, with the seasonal calendar handled.
Explore product PRPR for SEO
How editorial coverage and links can support your SEO, and how to assess their contribution.
Explore PR for SEOChoose a section to preview
Digital PR links, managed for you.
Choose a package of 10 or 20 editorial placements. We handle the research, stories and outreach, and keep working until the agreed placement quota is met.
Compare packagesWhat your package includes
- Research and story ideas
- Public data, FOI requests and our own research tools, selected to suit your campaign.
- Writing and journalist outreach
- We write the material and pitch journalists who cover the subject, using our existing media relationships.
- Work through to your quota
- We develop further stories and adjust the approach until the agreed placements are delivered.
Publishers decide what to run and which links to include. A named publication or Google ranking isn't guaranteed.
How we deliver your digital PR links.
Your package sets the placement quota. Our team manages the work needed to reach it.
Research the stories
We investigate your sector using public datasets, FOI requests and our own tools. You don't need to come with a story or supply your own data.
Write and pitch
We prepare the stories and supporting material, then approach journalists who cover the topic through targeted outreach and existing relationships.
Continue to your quota
We follow up, refine the angles and develop further stories until the agreed placement quota is met. Each published placement is checked and recorded.
The work behind your digital PR links.
Our team finds the stories, writes them and contacts journalists. We use the research methods that suit the campaign and continue until your agreed placement quota is met.
Explore digital PR linksResearch tools and FOI requests
We use our own tools, public datasets and Freedom of Information requests to investigate potential stories.
Journalist relationships
We draw on existing media contacts and find other journalists whose reporting fits the story.
Further stories when needed
The work continues beyond a single story or pitch. We develop new angles and keep carrying out outreach to reach the agreed quota.
Editorial decisions stay with the publisher. We don't promise a specific title or search ranking.
Examples of published coverage
A sample of the editorial coverage our campaigns have earned. Click any tile to see the full article.
How we deliver your campaign
Research
We research your business and sector using public data, FOI requests and our own tools.
Stories
We develop the angles and write the stories, supporting material and commentary.
Outreach
We contact journalists who cover the subject, drawing on our existing media relationships.
Further stories
We refine the approach and develop further stories until the agreed placement quota is met.
Results
We check each published article and record its URL, publication and any link to your website.
Clear commitments before work begins
Every package sets a placement minimum, a delivery window and a reporting standard up front.
We aim to finish each batch within 30 to 45 days of starting. When a publisher runs late, the work carries on until the batch is done.
Only live, checked articles count towards it. If a story stalls, we develop new ones until the agreed number is published. We don't promise particular titles.
Each placement is an article a journalist or editor chose to publish, on a site with its own readers. We don't use private blog networks or link farms.
There's no minimum term. You can switch package for the next batch, or give notice to stop.
Our team manages the campaign
An agreed placement quota
Ten or twenty editorial placements per cycle. We target completion within 30 to 45 days and continue working until the agreed quota is met.
Hands-off from day one
We research your business, develop the stories, write the material and contact journalists. You don't need to supply stories or manage the outreach.
Editorial press, natural links
We seek coverage in publications with genuine readers. Publishers choose the article wording and links. We don't use private blog networks.
Month to month, no lock-in
No fixed-term contract. Cancel before the next renewal or change tier for the following campaign cycle.
Digital PR packages from £4,500 a month
Two monthly plans with a defined number of editorial placements in each. Month to month, no long contracts. Bespoke retained programmes are scoped on request.
Growth
Several stories a month plus a reactive desk.
10 editorial placements per campaign batch
- 10 pieces of linked coverage per campaign batch
- Data-led stories plus reactive commentary on the day's news
- Campaigns across several priority pages
- Completed within 30 to 45 days
- Month to month, cancel before renewal
Brands building authority across several commercial pages, categories or markets.
Scale
Own the conversation in your category.
20 editorial placements per campaign batch
- 20 pieces of linked coverage per campaign batch
- Multi-market campaign planning (UK, US, EU)
- Priority campaign desk and senior strategy review
- Completed within 30 to 45 days
- Month to month, cancel before renewal
Established brands and agencies that need dependable monthly coverage volume.
Every plan includes the same standard of work: titles with their own readers, natural anchors and full reporting. The tier only changes the number of placements. Full pricing detail and FAQs →
Digital PR guides
What is digital PR?
A plain English guide to digital PR: how it differs from traditional PR and from link building, what a campaign produces, and when it's the wrong tool.
Read the guide → Cost guideHow much does digital PR cost?
How much does digital PR cost in the UK? Typical agency, campaign, freelancer and in-house prices, what drives the cost, and how to budget a first quarter.
Read the guide → Illustrative examplesDigital PR examples: how three campaigns could work
Three illustrative digital PR examples: a public-data study, expert comment and product roundup. See how each is researched, pitched and measured.
Read the guide → ComparisonDigital PR vs link building: which earns the links worth having?
Digital PR vs link building compared: how links are earned or bought, risk under Google's link spam policies, cost and value per link, speed and durability.
Read the guide →Questions about our digital PR services
What do your digital PR services include?
We handle the research, story ideas, writing and journalist outreach. Depending on the campaign, we use public datasets, Freedom of Information (FOI) requests, expert commentary and our own research tools. We draw on our existing journalist relationships and develop further stories until the agreed placement quota is met. You don't need to supply the stories or your own dataset. Each placement is recorded with its publication, article URL and link details.
How much do digital PR services cost?
Packages start at £4,500 a month for ten editorial placements, and £7,500 for twenty. All plans are month to month. See the pricing page for the inclusions in each package.
What is a digital PR link?
A digital PR link is a link to your website from an article that covers your business, research or commentary. The publisher chooses whether to include a link, where it points and how it is labelled. A brand mention without a link is recorded separately from a linked placement.
Do you guarantee coverage in specific publications?
No. We commit to the placement quota in your package, but not to a particular newspaper or website. Each publisher decides what to publish and whether to include a link.
How long does a digital PR campaign take?
We target completion within 30 to 45 days. Research and publication timings vary, especially when a story involves an FOI request. We continue developing stories and carrying out outreach until the agreed placement quota is met.
How does digital PR fit Google's link spam policies?
Our service focuses on editorial coverage. We don't use private blog networks or sell sponsored articles as earned coverage. Google treats links created mainly to manipulate rankings as link spam; paid placements need appropriate link labels. Digital PR does not guarantee higher rankings or exemption from Google's policies.
Discuss your digital PR campaign
Send a few lines about your company, your market and the pages you want to strengthen. A consultant replies within one working day with the angles we'd pitch first and a scoped price.
- A consultant replies within one working day
- Two or three concrete story angles and a recommended package
- Everything handled for you: research, writing, pitching and reporting
- Advice on whether the service suits your business
Prefer to talk? Book a 30-minute call or email info@digitalprservices.co.uk
Request a proposal
Tell us about your business and we'll recommend a package.
Thanks, we have your brief.
A consultant will reply within one working day with first angles and a scoped price. If it's urgent, email info@digitalprservices.co.uk.