What a digital PR agency does.
A digital PR agency earns coverage for a brand in online publications, and with it the editorial links that build authority in search. The craft is the same as good press office work has always been: find a story worth telling, write it properly, and put it in front of the right journalist at the right moment. What changes is the intent. Every campaign is planned with a target page in mind, so the coverage strengthens the pages that need it rather than landing at random.
For us that means four formats. Data-led PR built from your own numbers, public datasets or commissioned surveys. Reactive PR and expert comment on the day's news. Product PR for gift guides and roundups. And plain media relations for the announcements a business needs to make well. Most clients use two or three of these in any given month.
Digital PR agency, digital PR company and digital PR firm are used interchangeably. Whichever you searched for, the work is the same: stories, pitches, coverage and the links inside it.
How we differ from traditional PR and from link builders.
A traditional PR agency counts column inches, sentiment and the occasional broadcast slot. Links are an afterthought, if they are mentioned at all. A link builder counts links and rarely asks whether anyone read the page. We sit deliberately between the two.
Coverage comes first, because a story a journalist chooses to run is the only dependable source of a link that search engines are happy to count. We do not use PBNs, link networks or sponsored posts dressed up as articles, and we don't guarantee rankings, because no one can. What we report is what ran: the publication, the URL, whether the link is followed or nofollowed, and the page it points to. If the search case is what brought you here, PR for SEO sets out how earned coverage feeds a link profile.
Who we work with.
Ecommerce brands that need category and guide pages to rank, and have sales data nobody has looked at properly. Finance and insurance firms with spokespeople who can explain a rate decision in two clear sentences. SaaS and B2B companies sitting on product-usage data that tells a story about how people work. Travel businesses whose seasonal calendar is a gift to a news desk. Professional services firms, from law to recruitment, whose expertise is worth more in print than in a brochure.
What they have in common is something genuine to say. Campaigns we have run for clients like these have earned coverage on titles including the Daily Mail, The Guardian, the Daily Telegraph, Metro, Forbes and MSN, alongside regional titles such as the Liverpool Echo and Wales Online. Examples are on our Coverage page.
The method behind every campaign.
Every story we work on passes through the same five stages. Insight finds the story in your data, your people or your market, and maps the pages that need authority. Angle shapes it the way a news desk needs it: timely, concrete and relevant to the readers of the titles we're pitching. Asset is the writing, whether a data piece, a release or an expert quote, finished to a standard a journalist can lift from without a rewrite.
Pitch is individual outreach to named journalists who cover the subject. No mass blasts, no spray lists, one useful follow-up. Coverage closes the loop: every placement reported with the publication, URL, link attribute and the page it points to. It is unglamorous and repeatable, which is why it keeps working when the news cycle is against us.
Packages and what they include.
Three packages, all month to month. Starter at £2,500 a month delivers a campaign batch of five editorial placements. Growth at £4,500 delivers ten, with reactive commentary running alongside the planned stories. Scale at £8,000 delivers twenty, with multi-market planning and senior strategy review. Each batch is targeted for completion within 30 to 45 days of receiving the brief.
Every placement in every package is reported with the publication, URL, link attribute and target page, so you can check the work rather than take our word for it. Cancel before renewal if it isn't working. Brands with multi-market or regulated briefs get a bespoke retained programme scoped after a short conversation. Full detail is on the pricing page.
How to choose a digital PR agency.
Ask any agency you're considering four questions. Can we see recent coverage with the live URLs, not a logo wall? How do you report a placement, and does the report show the link attribute? What happens when a campaign falls short, and who pays for the shortfall? And who, by name, will be pitching our stories?
The answers separate agencies that earn coverage from those that buy it. They also expose the weakness of the big-agency retainer, where the team you met in the pitch is replaced by a graduate the day the contract is signed. A smaller specialist puts senior people on the outreach because there's nobody else to give it to, and lives or dies by the coverage log. That is the model we run. If it sounds right, tell us about your business and we will reply within one working day.